This is the second post in a five-part series environmental issues with the beauty industry, areas it’s excelling in sustainability and where we can expect to see sustainability efforts improve in the future. You can find the previous post here.
In today’s electronically connected world, consumers have greater access to information about the products they use than ever before. As a result, manufacturers face increasing public pressure to abandon wasteful production practices and embrace cleaner, greener alternatives.
The beauty industry stands at the forefront of the sustainability movement. Consumers criticize non-essential items most harshly. While few people encounter public scorn for activities such as driving — which pollutes heavily but remains a necessity — choosing to patronize beauty brands accused of unsustainable practices has long raised eyebrows. Cosmetics manufacturers continue to experiment with new techniques to create products that enhance beauty without destroying the planet.