A new documentary film by outdoor clothing and gear company Patagonia premiered at the Tribeca Film Festival on April 25. The film is titled “Artifishal” and takes a look at the practice of farming fish and the unsustainability of the practice. The documentary looks at fish hatcheries, farms and the environment surrounding fish found in the wild. The focus of the film is on Icelandic salmon.
Patagonia partnered with the North Atlantic Salmon Fund (NASF) and started an Against the Current campaign to stop open-net pens in Iceland from growing in number. The filmmakers encourage viewers to sign a petition to ban open-net salmon farms in Iceland, Norway, Scotland and Ireland, and thus far has over 10,000 signatures.