There is a recent trend of small businesses focusing on decreasing their environmental impact. According to Nielsen, the largest consumer bases — millennials and Generation Z — are very invested in supporting sustainable companies. Consumers want transparency, regardless of the product or service.
Whether you are a small-town lawyer or an online podcaster, you can make some changes in your office to become more environmentally friendly. Many benefits are involved in a small business going green. Two of the main perks are customer loyalty and cost savings.